12/25/2023 0 Comments Shu uemura eye pro concealerToday, the Shu Uemura Cleansing Oil family – which has its roots in the classic formula – is still a bestseller. The first Shu Uemura product ever launched was a cleansing oil, which introduced the west to the idea of “double cleansing.” Not only was this product powerful enough to remove stubborn traces of makeup, it was also exceedingly gentle on skin, making it perfect for use in the daytime or at night. Shu Uemura – Bona Fide Beauty Classics Steeped in History From the game-changing Shu Uemura eyelash curler and the pioneering Shu Uemura cleansing oil to the latest iteration of the Shu Uemura lipstick, each of the brand’s products is a perfect embodiment of its founder’s personal philosophy: “Never stop thinking, improving, innovating.” Today, Shu Uemura continues to lead the market with its cutting-edge, trendsetting vision, even as it offers revolutionary improvements on classic formulas. Building upon Shu Uemura’s Japanese heritage and drawing inspiration from Tokyo’s distinctive energy, the brand speaks to confident, sophisticated women everywhere who appreciate a holistic approach to beauty. Its motto of “Beautiful makeup begins with beautiful skin” perfectly encapsulates its founder’s desire to align “the art of makeup” with a dedicated skin care routine. Started by renowned makeup artist Shu Uemura in the late 60s and successfully rebranded as Shu Uemura Cosmetics in 1983, Japanese beauty powerhouse Shu Uemura enjoys a sterling reputation as one of the world’s best-loved and most influential creators of luxury makeup, skin care and professional makeup tools. Shu Uemura – From Beautiful Skin to Beautiful Makeup
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